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July 17, 2018 9:32 am

The Hunger Games: Mockingjay Shares Capitol Propaganda

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The Hunger Games: Mockingjay Part 1 steadily releases unconventional promotions. So far, all promotional material is “produced” from author Suzanne Collin’s fictional government Panem, entertaining audiences as they await the November 21 premier date.

capitolwebsite.jpeg Lionsgate developed a website for fans, www.thecapitol.pn, as Panem’s propaganda website.The website showcases a teaser in addition to seven posters. With a blinding white color scheme, the media coordinates with President Snow’s signature white rose. The video pans across President Snow (Donald Sutherland), ending in an asymmetrical shot of Peeta Mellark (Josh Hutcherson) on the left and an empty right side- emphasizing the absent Katniss Everdeen (Jennifer Lawrence). The words unity, prosperity and sacrifice are emphasized, along with a warning to viewers: “But if you resist the system, you starve yourself. If you fight against it, it is you who will bleed.” The teaser does not include any movie footage, but instead acts as a PSA, inviting viewers into the futuristic world.

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The posters feature a “hero” from a district, encouraging viewers to follow the citizen’s work ethic and commitment to the Capitol. Posters depict people from District 3 (technology), District 4 (fishing), District 6 (transportation), District 7 (lumber), District 9 (grain), District 10 (livestock) and Katniss Everdeen’s District 12 (mining). Notably, not all districts are represented.

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However, it seems more like a random decision since one career district is featured but not the other two – District 1 (luxury), District 2 (masonry). After all, these career districts (nicknamed after their desire to train citizens for the Hunger Games at an early age) hardly need convincing to support the Capitol. Other missing districts include District 5 (power), District 8 (textiles), District 11 (agriculture) and, of course, the previously bombed District 13.

Surfing on the Capitol’s website will also lead viewers to the www.capitolcouture.pn, which has three issues of digital fashion magazines. The blog, created in accordance to the first movie, shares looks from real world fashion professionals honoring the Capitol’s eccentric style. The site includes profiles, tailored to the book’s story, introducing visitors to a variety of styles and designers. Fans can also follow the Panem government on Twitter @TheCapitol, which addresses followers as citizens.

Do you think all of the Hunger Games: Mockingjay trailers will follow this Capitol TV theme or eventually share movie footage? If so, do you suspect that Katniss Everdeen will try hijacking one of the Capitol TV teasers?

Jacqueline Till

Dinner and a movie... and a blog post. Writing about the movies people can't stop talking about along with the movies people should be talking about.

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